You wouldn’t post a picture on your social media with inadequate lighting and at an unflattering angle, so why would you do it for a property you’re trying to sell? Professional photography and videography are the cornerstones of great real estate marketing because those mediums are the first opportunity a buyer gets to interact with the property at hand. According to data from VHT Studios, homes with professional photos receive an average of 118% more online views versus listings without professional photos.
The Benefits of Professional Photography in Real Estate Marketing
When a potential buyer is browsing properties online, they are more likely to click on a listing with a nice thumbnail photo than one that doesn’t do the property justice. Quality real estate photos consider elements like lighting, composition, and editing. As a real estate broker who frequently lists luxury properties, I rely on professional photography to highlight those properties’ best features and do them the same justice online that they have in person.
For a closer look at how proper lighting, composition, and editing can transform a real estate photo, look at my other blog post, “Listing Presentation: Me vs. The Other Guy“.
The Benefits of Professional Videography in Real Estate Marketing
Videos of a property for sale instantly captivate potential buyers and make them feel more at home. Real estate videography can incorporate drone footage, 360-degree virtual walkthroughs, and even short-form videos for social media. According to WireBuzz, properties with video receive 403% more inquiries than those without. This is because property videos give buyers similar gratification to touring the property in person, but watching a video requires significantly less effort.
On the flip side, real estate videography can help weed out potential buyers for whom the property isn’t fit, which saves sellers and brokers time and money. Data from a Matterport study revealed that Virtual tours reduce the number of in-person showings by up to 50%.
Choosing the Right Real Estate Broker
All this said, when it’s time to start shopping for a real estate broker to list your property for sale in Colorado, it’s critical to find someone with a strong grasp of photography and videography. The National Association of Realtors reports that 73% of homeowners say they are more likely to list with a real estate agent who uses video to market their property.
At United Country Real Estate Western Land & Lifestyle Properties, we pride ourselves on exquisite property presentations tailored to the majority of potential buyers who live online. We produce professional photos, drone videos, virtual tours, social media content, and interactive maps for every property we list, giving potential buyers the most comprehensive views and information.
Are you part of that 73% of homeowners? Contact me, Robert Gash, to learn more about my strategic approach to property presentation and real estate marketing programs.