United Country Real Estate is the largest seller of lifestyle, land, and country properties in the nation. With over 500 offices and 5,000 agents and brokers, United Country has helped millions of people buy, sell, and invest in country homes, farms and ranches, recreational property, luxury estates, commercial property, and many other specialty property groups.

I have worked as a United Country Real Estate broker on the Western Slope of Colorado for most of my career. In April 2020, I purchased my own real estate office in Cedaredge, CO – United Country Real Estate Western Land & Lifestyle Properties.

As a Colorado native, farmer, rancher, and western lifestyle enthusiast, UCRE’s passion for purposeful properties has always intrigued me. I didn’t just want to sell properties but rather the lifestyle that those properties afford.

The relationship between the real estate broker and the client requires an ample amount of trust. Choosing a real estate broker who understands the purpose behind the property they’re marketing will streamline the process of finding a buyer and securing the highest possible sale price.

On a national level, United Country Real Estate has plenty of incentives for potential sellers, but, on a local level, you have to evaluate which UCRE brokerage has the knowledge, skills, ideas, and audience to market your specific property type. So, if you’re considering listing your lifestyle property for sale with United Country Real Estate, here’s what you should know:

United Country Real Estate has powerful marketing and advertising tools… but it’s your local brokerage’s job to use them. 

UCRE empowers its brokers with a plethora of tools and channels to market and advertise their listings. Every broker has the opportunity to syndicate their listings to a multitude of specialty property websites; advertise online, in newspapers, and magazines; and access a database of hundreds of thousands of buyers for direct outreach.

However, just because these tools are available does not mean that every UCRE broker maximizes their use. For example, a syndicated property listing means nothing if the listing copy lacks relevant keywords for potential buyers to find it.

At United Country Real Estate Western Land & Lifestyle Properties, we take full advantage of every marketing and advertising opportunity available to give our listings as much exposure as possible. I’ve written extensively about my SEO, social media, marketing, and sales strategies to find buyers across the nation for Colorado horse properties, ranches, cabins, and luxury investments.

United Country Real Estate specializes in lifestyle properties… but your local broker should practice what they preach. 

If UCRE is the first name that comes to mind when selling your specialty property, don’t go running to your local branch and assume the broker specializes in your property type. UCRE has exclusive websites for over 38 different types of properties, including country homes, waterfront property, mountain property, hunting cabins, land, farms and ranches, equestrian properties, recreational properties, and a wide range of agricultural properties.

To guarantee a quality sale, your real estate broker should already be a thought leader in your target market. In other words, your broker should practice what they preach. Saying they work for United Country Real Estate does not automatically qualify them to effectively market and sell an equestrian property. Similarly, not every UCRE broker is an expert in country homes, or large investments and 1031 exchanges.

What’s this mean if you’re looking for real estate offices in Western Colorado?

Western Colorado is a rare gem of real estate potential. Cedaredge and the surrounding cities have properties for sale in all 38 UCRE lifestyle categories. The Western Colorado lifestyle is a rare pursuit too and something that buyers nationwide are looking to get their hands on. Therefore, if you’re looking for the best broker in Western Colorado, you need to find someone actively involved and actively promoting the lifestyle that your property yields.

That’s exactly why I established Colorado Country Broker as a brand to bolster my listings at United Country Real Estate Western Land & Lifestyle Properties. Colorado Country Broker is all about sharing the Western Colorado lifestyle, and I’ve built a strong network of buyers who are passionate about the same.

Being actively involved in the ranch, agricultural, equestrian, hunting, and investing communities on the Western Slope makes me much better equipped to reach buyers who want to get involved too. If you’re selling your country home, hunting cabin, horse property, farm, or ranch in Western Colorado, I’d love the opportunity to interview to be your broker. You can contact me at 970-986-2955 or rob@coloradocountrybroker.com.