What Your Colorado Real Estate Broker’s Commission Actually Covers

“What commission rate do you charge?” It’s one of the first questions a potential seller asks their realtor when listing Colorado real estate for sale. However, the answer isn’t always straightforward because commission rates come with whats and whys. Knowing the percentage is one thing, but understanding the services rendered within that percentage is vastly […]

4 Types of Luxury Homes For Sale Cedaredge

Luxury Mountain Homes and Cabins

If you’re listing a luxury house for top dollar, you want to list it with a real estate broker who can effectively promote it to the right buyers. Especially in smaller towns, luxury homes require a specialized marketing skillset because you need to be able to reach out-of-state buyers and investors who might not even […]

Why a Good Real Estate Marketing Strategy Works For You

I’ll be frank. I am writing this blog post to dispel the misconception that a strong, national marketing strategy only benefits specialty and luxury real estate listings. Because it doesn’t matter if you’re selling a $200,000 home in Cedaredge or a $7M equestrian property in the mountains; we market every property to its target buyers […]

Wide Reach – How to be the Best Real Estate Broker

Good real estate brokers establish local connections, maintain solid reputations, and do a good job selling local houses. The best real estate brokers, however, leverage local connections for bigger listings, work tirelessly to make a national impact online, and can sell all kinds of small, niche, or luxury real estate because they know how to […]

How to Design a Real Estate Marketing Strategy That Works

During the second week of March, I attended the United Country Real Estate convention at Miramar Beach in Destin, Florida. As with every convention, I caught up with old friends, made new connections, shared ideas, and came home ready to implement some new tactics into my real estate marketing strategy. However, this convention stood out […]

Using SEO to Find the Perfect Buyer For Your Cabin Property

A 3-bedroom, 2-bathroom house for sale in Denver practically sells itself. A 1,884-square-foot hunting lodge on 40 acres outside the Gunnison National Forest takes a little bit more work on the marketing side. So, how do we find national buyers for niche lifestyle properties and cabins for sale in Colorado? In April, United Country Real […]

Why Isn’t My Colorado Property Selling?

4 Ways to Revive a Stale Real Estate Listing There are several reasons why a listing might sit on the market for too long without any action. Usually, it boils down to market conditions – either it’s a buyer’s market and the property in question isn’t a match for the competition, or the property is […]

Benefits of Listing Your Property With United Country Real Estate

United Country Real Estate is the largest seller of lifestyle, land, and country properties in the nation. With over 500 offices and 5,000 agents and brokers, United Country has helped millions of people buy, sell, and invest in country homes, farms and ranches, recreational property, luxury estates, commercial property, and many other specialty property groups. […]

Broad Exposure is Key To Selling Specialty Real Estate in Colorado

Listing a specialty property in a rural area requires strategic marketing and broad exposure to buyers nationwide. Buyers looking for luxury lifestyle properties usually see them more as investments than as permanent residences. Therefore, they might not reside in Cedaredge and often don’t reside in Colorado either. Unlike homes, horse properties, hunting properties, inholding land, […]

The Real Estate Sales Funnel is Real Estate Marketing

Would you argue that real estate is more about sales or marketing? Many would say sales simply because you’re selling property. Others would dive deeper and argue that marketing comes first. I would say that real estate is about both, but perhaps not in the way that you’d think. Real estate requires you to sell […]