Why Property Presentation Matters Even in a Seller’s Market
In 2022, curb appeal isn’t just how your property looks on the block; it’s how your property looks online. According to the National Association of Realtors, 90% of homebuyers shop for prospective properties online. Plus, the internet has opened new doors for out-of-state buyers to locate a property from thousands of miles away… even in the growing Western Colorado realty space.
However, while online search gives sellers access to a wider pool of potential buyers, it also makes digital property presentation that much more critical for buyers to find your listings, read the description, click through the photos, and schedule an in-person showing. If your listing’s copy isn’t search engine optimized, if the cover photo isn’t dressed to impress, and if there’s no video footage to accompany the text, potential buyers might just scroll on to the next one.
Elements of a Good Property Listing
Whether you want to learn more about nailing property presentation for sale or you’re wondering if your broker rolled out the red carpet for your property, here’s a list of what every listing – from hobby farms to luxury log homes for sale in Colorado – should include.
Search-Engine-Optimized Listing Copy
Search engine optimization, or SEO, answers the quintessential question, “How are buyers going to find your property online?” A well-written, search-engine-optimized website has multiple pages that are relevant to the most critical search terms for your property types and target buyers or sellers.
If you have a Colorado horse property for sale, you must consider how buyers will search for it. Are they more likely to search “beautiful horse property investment opportunity” or “horse ranches for sale in Colorado”? Data tells us it’s the latter. So, that means my listing post title and copy should include that key phrase.
Quality Real Estate Photos
Professional photos present a property in the best light, encouraging prospective buyers to click on the listing to see and read more. Real estate photography is all about highlighting a property’s unique selling points and helping viewers imagine themselves in the space. You’re not just capturing a Colorado horse property for what it is, you’re capturing its potential so buyers have to see more in person.
Video Walkthroughs
A property video is one of the most critical elements of a well-rounded listing. Listings with video get 403% more inquiries, 73% of homeowners say they are more likely to list with an agent who uses video and 51% of home buyers use YouTube as their number one destination for a search. So, not only does a real estate video captivate potential buyers, but it helps with SEO behind the scenes.
In addition to a host of other professional video equipment, I’m an FAA-certified drone operator, which gives my sellers’ property listings an even more competitive edge. Drones help me capture smooth movements, aerial shots, and full property tours of farms and ranches with tons of acreage. Just look at this property video to see what I mean!
How Important is Property Presentation in a Seller’s Market?
Many sellers neglect the see the importance of property presentation, especially in Colorado’s current seller’s market. After all, some properties are only on the market for a matter of days before they receive offers at full asking price.
However, even in the strongest Delta County real estate market, there are still challenges. For one, you want to get the most money possible for your property. What if standard property presentation could get you an offer at asking price, but quality property presentation could start a bidding war and get you multiple offers above asking price? Wouldn’t you want your Western Colorado real estate broker to take the extra time to film a listing video?
Next, while homes for sale in Western Slope Colorado may be flying off the market, the same can’t be said for million-dollar log homes for sale in Colorado or a hundred-acre Colorado horse property. The more niche and luxurious your property is, the longer it’s going to take to find the perfect buyer, so property presentation and real estate marketing are even more critical.
Work With a Western Colorado Real Estate Broker Who Understands Real Estate Marketing
If you want to arm your property with the best opportunity to sell quickly to the right buyer for the best price, you need a real estate broker who understands property presentation. United Country Real Estate Western Land & Lifestyle Properties are real estate marketing experts who specialize in getting your property in front of vetted buyers who are already shopping in your area.
In fact, we were awarded the 2021 Genesis Award for excellence in marketing and branding by the United Country Real Estate home office. We roll out the red carpet for every listing; our growth and track record of successful sales of niche and luxury properties speaks to that.
Let’s talk about listing your property for sale in Cedaredge, CO, or on the Western Slope. Reach out to me, Robert Gash, at 970-986-2955 or rob@coloradocountrybroker.com.
